About Me

I hold a Master’s in Sports Business & Innovation from Loughborough University London, with a particular interest in how digital assets are reshaping fan engagement. I’ve contributed to leading publications including The Independent and the Associated Press, and continue to explore the evolving business of sport through The Blades Report.

I work at the intersection of sport, technology and partnership —turning ideas into outcomes and relationships into long-term value.

For over a decade, I’ve helped global organisations navigate growth across MarTech, PropTech, FinTech and now SportsTech. Today, I partner with some of the biggest names in sport — including the Premier League, FIFA and the Saudi Pro League — helping them connect more meaningfully with fans and drive digital innovation that actually delivers.

I don’t believe in jargon, fluff or overpromising. My approach is built on trust, curiosity, and knowing how to get things done — whether that’s guiding a C-suite through a strategic pivot or unlocking new commercial models through tech.

Outside of work, I stay connected to the industry through mentoring with Diversity in the Business of Sport and sharing new ideas through writing. I’ve successfully climbed Kilimanjaro and I’m energised by new places, fresh thinking, and new challenges.

If we work together, you’ll get someone who’s clear, considered, and committed to impact, no shortcuts, no smoke and mirrors, just real results built on trust.

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