I build trusted partnerships that help global sports organisations grow and stay relevant in a fast-moving world. With over a decade of experience across the SaaS & Sports industry, I’ve worked with the likes of Premier League, Fifa, UEFA, Manchester United and the British & Irish Lions to deliver meaningful digital transformation. 
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My approach is relationship-first, results- always. Whether it’s navigating complex stakeholder groups or introducing new ways to connect with fans, I bring clarity, strategy, ad consistency with a calm head and a sharp focus on impact.